After discovering a new brand or product in a brick-and-mortar store, 31.5% of shoppers immediately purchase the item. However, that figure drops to 19.1% for retail websites and just 10.4% for brand sites, according to Insider Intelligence.

When the global ecommerce conversion rate is a mere 2.58%, as revealed by Adobe data, imagine the difference even a 1% conversion lift could make to your profit.

Join our panel of ecommerce industry experts for actionable insights to boost online conversion and leap past competitors.